03 — Case study
1:1 Lifecycle Marketing
Customer Growth · CRM · Personalization
The challenge
Move from broadcast campaigns to relevant, 1:1 communications that grow usage and revenue across a large customer base.
The strategy
Built a personalization framework that mapped lifecycle stages to offers, content, and channel mix based on customer behavior.
What I built
- → Lifecycle architecture
- → CRM segmentation
- → Personalized offer strategy
- → Measurement framework
The impact
74%
CTR growth
500K+
Customers reached
My role
CRM · Personalization · Customer Growth