04 — Case study
20 Years of TV One
Partnership Marketing · Retail Activation · Experiential
The challenge
Celebrate a major entertainment milestone in a way that drove retail traffic and strengthened brand affinity.
The strategy
Partnered with TV One on a 20th-anniversary activation that connected entertainment, retail presence, and customer experience.
What I built
- → Partnership platform
- → Retail activation plan
- → Experiential moments
- → In-market creative
The impact
Retail
In-store activation
Brand
Entertainment partnership
My role
Partnership Marketing · Retail · Experiential