06 — Case study
Multicultural Partnerships
Partner Marketing · Content · Audience Strategy
The challenge
Reach multicultural audiences with partnerships and content that felt culturally fluent, not translated as an afterthought.
The strategy
Developed partner and content programs rooted in audience insight, with Spanish-first and culturally specific creative where it mattered most.
What I built
- → Audience strategy
- → Partnership briefs
- → Content platform
- → Multicultural recap
The impact
$6M
Customer portfolio
Insight
Culturally fluent campaigns
Multicultural Campaign videos
Animatic
My role
Multicultural Marketing · Partnerships · Content